Via DC Sports Bog

Be consistent and open and honest with all members of the media in good times and in bad times. Don’t get too high with the highs and too low with the lows. Talk to everyone. Always be transparent and when you feel you can’t be.  It is better to go on record and talk than it is to avoid or offer up no comments. And never lie.

Expand the sources of media. Embrace and extend a blogosphere. You want to create many voices; lots of pixels; and a big tent so that no one voice is so important to you and the communities you serve. Overwhelm the mainstream media with alternative media.

So never blame the media for your troubles.

AHEM.  Dan Snyder, please take lessons.