Not content with reducing the once-proud Washington Redskins to an annual under-achieving joke, Dan Snyder has begun running other companies into the ground. Witness Six Flags, a theme park company that can’t get enough people inside its theme parks.
He became chairman three and a half years ago, installing new managers to turn round a company that hadn’t posted an annual profit since 1998.
It had losses of $558.8 million in the two years since Synder became chairman.
What has Snyder done to help the company get out from under its $2.4 billion debt load? The answer is so typical of Snyder it’s actually quite elegant: Snyder had Six Flags start a line of kiddie hair salons called Rollercoaster Cuts.
“Rollercoaster Cuts clients (kids only) will be treated like royalty from the moment they enter the brightly colored salon boutique…This state-of-the-art design features a 22″ flat panel TV in each station. Children will be engaged and amused as they are fully immersed into a Six Flags experience by watching Six Flags TV or riding one our virtual Six Flags’ roller coasters making it easy and fun for stylists to work on children’s hair.”
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